Ladoo Bhai and His Tryst with Fast Fashion
Ladoo Bhai and His Tryst with Fast Fashion
A film by the Citizen consumer and civic Action Group (India)
Running Time: 7:34
Our love of fast fashion has far reaching consequences. Find out what happens to the clothes we throw away through the eyes of Laddoo. Laddoo will buy or barter your castaway clothes, giving them a new lease on life. He is what stands between fast fashion and these excesses ending up in the landfill. And see why North Chennai in India is an integral part of the second-hand clothes market. These neighborhoods might seem miles away from what you are used to. So come today and take a closer look at those people who live and work here. Their lives make for sweet and spicy tales.
Since 1985, the Citizen consumer and civic Action Group (CAG) has kept pace with the new challenges arising for consumers – from fundamental problems relating to defective goods and services, to investor protection, power and telecom sector reforms and monitoring the growth of e-commerce. Despite this increased role in consumer protection, we have retained as our central focus, the requirement to make critical interventions to create consumer awareness, protect our natural environment and function as an influential citizens’ monitoring group. Know more about their work here: https://www.cag.org.in/